Steward & Still
Tools for intentional living — a faith-integrated lifestyle brand built from the ground up, with its own e-commerce store, product range, and brand voice.
The Brief
Steward & Still started as an idea: that small, everyday tools — a bookmark, a notebook, a meal planner — could help people live with a bit more intention, rooted in faith. The challenge wasn’t just building a website, it was building a brand from nothing — name, identity, products, and a store to sell them, all at once.
The Approach
I built the full e-commerce experience, designed around a calm, considered visual identity that reflects the brand’s values. Rather than positioning products individually, the homepage copy was built around a brand-level message — “Tools for Intentional Living” — so every product feels part of a wider philosophy rather than a one-off sale.
For fulfilment, I integrated Prodigi for print-on-demand — chosen specifically for their ethical production standards, which mattered for a brand built on values. This meant physical products like notebooks could be sold without holding stock, keeping the business lean from day one.
Digital products — like Page Pause, a set of printable Scripture bookmarks — were priced as accessible entry points (£1), giving people a low-risk way to engage with the brand before exploring the wider range.
The Result
Steward & Still now has a fully functioning store with a mix of digital and physical products, a cohesive brand identity, and a homepage that tells a story rather than just listing items for sale. The MailPoet email setup gives the brand a direct line to customers without relying on social media — keeping marketing costs at zero while building a genuine audience.
A Note on This Project
Steward & Still is my own brand — which means I’ve worked through every stage a client project goes through, from naming and identity to build and launch, entirely myself. It’s the project I point to when someone asks “have you done anything like this before?”
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