Pamoja
A warm website for a community gospel choir — built to tell their story, welcome new members, and give them a professional presence without losing what makes them feel like home.
The Brief
Pamoja Gospel Choir didn’t have a website at all — just a Facebook page and word of mouth. Led by husband-and-wife team Peter and Elizabeth Browne, the choir had grown into a genuine community, but had no online home that reflected that warmth or made it easy for new members to find them. The brief was simple in principle but open-ended in practice: build something from nothing that felt as welcoming as turning up to a rehearsal.
The Approach
I built a full-width site in Divi 5, structured around the choir’s own story rather than a generic “about us” template. The homepage leads with the meaning of the name — Pamoja, “together” in Swahili — setting the tone for everything that follows.
A dedicated About page introduces the choir’s story and its leadership naturally, without making it feel like a spotlight on any one person. A separate Join page was built specifically to lower the barrier to entry — covering cost, location, and a simple “what to expect” section aimed at people who might be nervous about turning up for the first time.
Brand colours (blue and gold, pulled from the choir’s own branding) were used consistently throughout, including in a custom cookie consent banner built to match — a small detail, but one that meant the whole site felt considered rather than templated.
The Result
Pamoja Gospel Choir now has a genuine online home — a site that explains who they are, makes joining feel approachable, and gives them somewhere to direct people beyond social media. The Join page in particular was designed to do some of the reassurance work that used to fall on word-of-mouth, so new members arrive already knowing what to expect.
A Note on This Project
Working closely with Pamoja’s leadership meant really understanding what the choir needed — not just from a brief, but from being part of the conversations about what membership should feel like, how rehearsals run, and what would actually help people walk through the door for the first time. That depth of understanding shaped every part of the site.
The site is also very much a living project — as the choir grows and changes, so does the website. New concerts, new members, new ways of telling their story. It’s never really “finished,” and that’s by design.
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